Akademik Veri Yönetim Sistemi
20th International Strategic Management Conference, Belgrade, Sırbistan, 11 - 13 Eylül 2025, ss.502-508, (Tam Metin Bildiri)
This study investigates how the socio-cultural environment influences the intention to continue of international students in Türkiye, focusing on the mediating roles of three key constructs: perceived country attractions, academic gains, and perceived value. Drawing on perceived value theory and employing PROCESS Macro Model 80, the study tests a parallel mediation model to explore how each of these mediators transmits the effect of socio-cultural environment on students’ behavioral intention to persist in higher education. Data collected from 346 international students enrolled in Turkish universities were analyzed using bootstrapping techniques to estimate the indirect effects. The results reveal that the socio-cultural environment significantly enhances students’ perceptions of country attractions and academic gains, which in turn influence their perceived value and intention to continue. Perceived value also functions as an independent mediator. Furthermore, serial mediation effects were observed, indicating that socio-cultural integration indirectly promotes retention by shaping both experiential and evaluative dimensions. These findings contribute to theoretical frameworks on student retention and offer practical implications for enhancing the international student experience through supportive socio-cultural and academic environments.