A Scenario Integration Study in Brand Communication: “Let's Turn Off the Taps" Advertising Case


ÇELİK VAROL M., TÜZEL URALTAŞ N., VAROL E.

in: Handbook of Research on Global Perspectives on International Advertising, Krom İpek, Editor, IGI GLOBAL, pp.276-287, 2022

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2022
  • Publisher: IGI GLOBAL
  • Page Numbers: pp.276-287
  • Editors: Krom İpek, Editor
  • Marmara University Affiliated: Yes