Customer Loyalty Management Through Big Data Analytics and AI-Supported Dynamic RFM Segmentation

FEYZİOĞLU A., ÜLGEN A.

18th International İstanbul Scientific Research Congress, İstanbul, Turkey, 28 - 30 December 2025, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: İstanbul
• Country: Turkey
• Marmara University Affiliated: Yes