Instagram'da İngiliz Dili Öğretimi Kültürü

Creative Commons License

Olgun Taş S. E., Gürbüz N.

17th International IDEA Conference: Studies in English, Elazığ, Türkiye, 7 - 09 Mayıs 2025, ss.139, (Özet Bildiri)

  • Yayın Türü: Bildiri / Özet Bildiri
  • Basıldığı Şehir: Elazığ
  • Basıldığı Ülke: Türkiye
  • Sayfa Sayıları: ss.139
  • Açık Arşiv Koleksiyonu: AVESİS Açık Erişim Koleksiyonu
  • Marmara Üniversitesi Adresli: Evet

Özet

This study explores the cultural elements in the Instagram reels videos of the Turkish influencers who share tips about English language learning. The data includes the last 10 reels posts of 13 Turkish Instagram account owners consisting of 7 females and 6 males with more than 100K followers (130 reels, 11.670 words). After the data had been transcribed, it was analyzed through MAXQDA, within the Critical Discourse Analysis framework defined by Fairclough (1995). Cultural elements were classified based on Hofstede’s National Cultural Framework (1991) depending on Türkiye’s cultural features including the codes of power distance, collectivism, motivation towards success, uncertainty avoidance and short-term orientation. The results show that these cultural elements were observable in the language used by the Turkish influencers with varying frequence. 

 

Key words: Instagram, culture, English Language Teaching, critical discourse analysis, sociolinguistics.