Akademik Veri Yönetim Sistemi
International journal of Science Culture and Sport, cilt.3, ss.18, 2015 (Hakemli Dergi)
In today's world of rapidly evolving technology and innovation organizations brought about
by increased production and marketing possibilities. Increase in the production and marketing
opportunities for organizations, intense competitive environment brought about. Both
organizations have to think about the benefit of society as well as their products are required
to bring to the fore. The concept of social marketing come to the fore in such an environment.
Social marketing is a new marketing techniques has been one of the organizations. Considers
the benefit of the community by supporting organizations, campaigns, suddenly raise their
image in the eyes of society. The aim of this study was to investigate the importance of social
marketing in promoting awareness of sport in society. The descriptive survey research method
was used as a model. In this study, a questionnaire was prepared and implemented. Sports
marketing for the social aspects of the attitude scale Unal (2009) was built up by the doctoral
thesis . The questionnaire was applied to 200 participants and the results obtained were
analysed by SPSS 20 software. Research perceptions about the social marketing of sports
according to the results of the participants is high.