Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?

ERGEN KELEŞ F. H., ÜLENGİN K. B., KELEŞ E.

AMSWMC21 Academy of Marketing Science World Marketing Congress Porto, Porto, Portugal, 27 - 29 June 2018, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Porto
• Country: Portugal
• Marmara University Affiliated: Yes