MACRO-INFLUENCERS' EFFECT ON CONSUMER TRUST AND BRAND IMAGE: A PILOT STUDY IN WOMEN PERSONAL CARE PRODUCTS CATEGORY
5th International Acharaka Congress on Humanities and Social Sciences , 11 - 13 Kasım 2023, ss.46-54, (Tam Metin Bildiri)
- Yayın Türü: Bildiri / Tam Metin Bildiri
- Sayfa Sayıları: ss.46-54
- Marmara Üniversitesi Adresli: Evet