Using Google Trends as a Big Data Tool in Digital Journalism


Aktaş S. G., Özçağlayan M.

Global Media Journal Turkish Edition , cilt.14, sa.28, ss.80-105, 2024 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 14 Sayı: 28
  • Basım Tarihi: 2024
  • Dergi Adı: Global Media Journal Turkish Edition
  • Derginin Tarandığı İndeksler: ERIHPlus, Other Indexes
  • Sayfa Sayıları: ss.80-105
  • Marmara Üniversitesi Adresli: Evet

Özet

Big data refers to large volume data sets that emerge with the rapid development of digital technologies today. This data, produced through the internet, social media platforms, mobile devices and other digital sources, accumulates in various formats and at high speed. On the other hand, digital journalism refers to a field in which all processes from news production to distribution are digitalized, which emerged with the adaptation of traditional media to digital platforms. Today, the relationship between big data and digital journalism has become even more evident as news production processes are moved to the digital environment. In this context, the aim of the study is to provide a framework to understand how digital journalism practice changes with the transition from traditional structures to digital technologies and the role of big data in this change. The purpose of the study is to discuss the importance of the use of big data in the field of digital journalism and especially how Google Trends can be evaluated as a big data tool in journalism practice, news reporting and editing process. In line with the purposes of the study, after evaluating the concept of big data, its relationship with search engine-oriented journalism and the aims of Google company, the data presented by Google Trends will be examined within the framework of digital journalism practices. In the context of the information and opinions conveyed, a conclusion emerges that today digital journalism practices cannot be carried out effectively without resorting to big data applications.

Keywords: Information technologies, big data, digital journalism, google trends