The Relationship of Consumer Susceptibility to Interpersonal Influence with Purchasing Behavior in the Context of Omnipticon

Toku A. B., KARAYEL BİLBİL E.

İletişim Kuram ve Araştırma Dergisi, vol.2022, no.57, pp.138-158, 2022 (TRDizin)

• Publication Type: Article / Article
• Volume: 2022 Issue: 57
• Publication Date: 2022
• Doi Number: 10.47998/ikad.1015028
• Journal Name: İletişim Kuram ve Araştırma Dergisi
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.138-158
• Marmara University Affiliated: Yes