BORN GLOBAL COMPANIES’ E-MARKETING ORIENTATION IN ANEMERGING COUNTRY CONTEXT: THE CASE OF TURKEY


KAPLAN B., PİRTİNİ S.

28th Annual Conference International Marketing in the Age of Business – Government – Industry Linkages, Ankara, Turkey, 17 - 20 June 2019, pp.19-20, (Summary Text)

  • Publication Type: Conference Paper / Summary Text
  • City: Ankara
  • Country: Turkey
  • Page Numbers: pp.19-20
  • Marmara University Affiliated: Yes