THE ROLE OF NOSTALGIAPRONENESS IN THE EFFECT OFBRAND IMAGE, CORPORATE IMAGE,BRAND TRUST AND CONSUMERINVOLVEMENT ON EMOTIONALATTACHMENT: GLOBAL VS. LOCAL BRAND

ARSLAN F. M., ALTUNA O.

Hacettepe University Journal of Economicsand AdministrativeSciences, vol.37, pp.215-240, 2019 (TRDizin)

• Publication Type: Article / Article
• Volume: 37
• Publication Date: 2019
• Journal Name: Hacettepe University Journal of Economicsand AdministrativeSciences
• Journal Indexes: TR DİZİN (ULAKBİM)
• Page Numbers: pp.215-240
• Marmara University Affiliated: Yes