THE ROLE OF NOSTALGIAPRONENESS IN THE EFFECT OFBRAND IMAGE, CORPORATE IMAGE,BRAND TRUST AND CONSUMERINVOLVEMENT ON EMOTIONALATTACHMENT: GLOBAL VS. LOCAL BRAND


ARSLAN F. M. , ALTUNA O.

Hacettepe University Journal of Economicsand AdministrativeSciences, vol.37, pp.215-240, 2019 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 37
  • Publication Date: 2019
  • Title of Journal : Hacettepe University Journal of Economicsand AdministrativeSciences
  • Page Numbers: pp.215-240