The impact of market orientation on NSD and financial performance of hospital industry

Lonial S. C., TARIM M., TATOĞLU E., Zaim S., Zaim H.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, cilt.108, ss.794-811, 2008 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 108
  • Basım Tarihi: 2008
  • Doi Numarası: 10.1108/02635570810884012
  • Dergi Adı: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Sayfa Sayıları: ss.794-811
  • Anahtar Kelimeler: market orientation, financial performance, hospitals, Turkey, INNOVATION, SERVICE, FAILURE, SUCCESS, DRIVEN, FIRMS, TQM
  • Marmara Üniversitesi Adresli: Evet

Özet

Purpose - The principal aim of this study is to determine the critical factors of market orientation (MO) and to measure its effect on new service development (NSD) and financial performance of hospital industry in Turkey.