Organizational learning on coopetition strategy: an exploratory research on a Turkish private banks credit card application

Demirel Y., Arzova B., ARDIÇ K., Bas T.

9th International Strategic Management Conference, Riga, Letonya, 27 - 29 Haziran 2013, cilt.99, ss.902-910 identifier

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Cilt numarası: 99
  • Doi Numarası: 10.1016/j.sbspro.2013.10.563
  • Basıldığı Şehir: Riga
  • Basıldığı Ülke: Letonya
  • Sayfa Sayıları: ss.902-910
  • Anahtar Kelimeler: Coopetition, Organizational learning, Turkish credit card market, CO-OPETITION, PERSPECTIVE
  • Marmara Üniversitesi Adresli: Evet

Özet

In the Turkish banking sector, competition and the banks' costs have become more important than ever due to the global financial crisis which began at 2008 and affected the world economic and financial systems. The banks, aim to increase their share in the credit card market which is one of the most profitable market in the sector, are cooperated with the other banks which have well-known credit card brand and wide POS network. This strategy is called as "coopetition".