In the mood to buy? Understanding the interplay of mood regulation and congruence in internationa context


Maier E., Wilken R., Schneider H., KELEMCİ G.

Marketing Letters, vol.23, pp.1005-1018, 2012 (Journal Indexed in SSCI)

  • Publication Type: Article / Article
  • Volume: 23
  • Publication Date: 2012
  • Title of Journal : Marketing Letters
  • Page Numbers: pp.1005-1018