Adoption of NPD Process Improvement Concepts in Industry: Status Review of Automotive Suppliers in Turkey-2008

Yayla Y., Yildiz A., Okudan G. E.

ASME International Design Engineering Technical Conferences/Computers and Information in Engineering Conference, California, United States Of America, 30 August - 02 September 2009, pp.123-135 identifier

  • Publication Type: Conference Paper / Full Text
  • City: California
  • Country: United States Of America
  • Page Numbers: pp.123-135


In this paper, we present our findings of a survey exploring the adoption of the new product development process improvement concepts in the automotive suppliers sector in Turkey. With this investigation, we aim to uncover differences in the way suppliers are adopting new product development (NPD) process improvement concepts. Our results indicate that indeed the adoption of the concepts varies across suppliers, and two important factors explaining, in part, this result are: (1) supplier involvement in design, and (2) the potential branding impact of the part/modules supplied.