Publications & Works

Publication Network

Published journal articles indexed by SCI, SSCI, and AHCI

Influence of Social Media Based Brand Communities on Brand Trust

Ulusu Y., ERDEM Ş. , DURMUŞ B.
Europian Journal of Business and Management, vol.8, pp.67-74, 2016 (Journal Indexed in SCI)

Articles Published in Other Journals

Web Sitesi İçeriğinin E-Perakendeciliğin Kullanıcı Kabulüne Etkisi

ÇELİK Z., ERDEM Ş.
TURKISH JOURNAL OF MARKETING, vol.3, pp.108-126, 2018 (Refereed Journals of Other Institutions)

The Relationship between Experiential Marketing and Corporate Reputation: A Research on Turkish Operator Companies

ÖZDEMİR O., ERDEM Ş.
European Journal of Interdisciplinary Studies, vol.4, pp.7-14, 2018 (Refereed Journals of Other Institutions)

The Relationship with Ad Clicks and Purchase Intention: An Empiricial Study of Online Consumer Behaviour

ERDEM Ş. , DURMUŞ B. , ÖZDEMİR O.
European Journal of Economics and Business Studies, vol.9, pp.25-33, 2017 (Refereed Journals of Other Institutions) Sustainable Development

ONLINE ANLIK SATIN ALMA DAVRANIŞLARININ HAZCI ALIŞVERİŞ MOTİVASYONLARI İLE AÇIKLAMASI: HAZIR GİYİM ÜRÜNLERİ ÜZERİNE BİR ARAŞTIRMA

ERDEM Ş. , AYSUNA TÜRKYILMAZ C. , KIRGIZ A. C.
Beykoz Akademi Dergisi, vol.3, pp.55, 2015 (Refereed Journals of Other Institutions)

Refereed Congress / Symposium Publications in Proceedings

The research on the impact of service quality and perceived service value on customer satisfaction and loyalty : Case of Healthcare Institution

YOLDEMİR A. T. , ERDEM Ş. , PİRTİNİ S. , USLU A.
3rd Annual International Conference on Social Sciences, 26 - 28 October 2017

On The İmpact Of Service Quality And Perceived Service Value On Customer Satisfaction And Loyalty

YOLDEMİR A. T. , ERDEM Ş. , USLU A. , PİRTİNİ S.
Case Of Healthcare Institution 3rd Annual Internatıonal Conference On Socıal Scıences Aıcss, Turkey, 10 - 12 October 2017

The research on the relationship between internal marketing strategies and internal service quality through the perspectiveof five factor personality traits among employees

YOLDEMİR A. T. , ERDEM Ş. , USLU A., PİRTİNİ S.
2nd ANNUAL INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, 02 June 2016 - 02 June 2017

The research on the relationship between internal marketing strategies and internal service quality through organizational commitment among employees

YOLDEMİR A. T. , ERDEM Ş. , USLU A. , PİRTİNİ S.
2nd Annual Internatıonal Conference On Socıal Scıences Aicss, Turkey, 2 - 04 June 2016

The Effects of Personality Traits and Website Quality on Online Impulse Buying

AYSUNA TÜRKYILMAZ C. , ERDEM Ş. , USLU A.
Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM), Madrid, Spain, 1 - 04 September 2014, vol.175, pp.98-105 identifier

Are private shopping sites really satisfied customers?

DURMUŞ B. , ULUSU Y., ERDEM Ş. , Yalcin Y. E.
Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM), Madrid, Spain, 1 - 04 September 2014, vol.175, pp.84-89 identifier

Which dimensions affect private shopping e-customer loyalty?

DURMUŞ B. , ULUSU Y., ERDEM Ş.
9th International Strategic Management Conference, Riga, Latvia, 27 - 29 June 2013, vol.99, pp.420-427 Sustainable Development identifier

The Role of Social Media in Strengthening The Brand Image of Firms: Global Practices in the Telecom Sector

ERDEM Ş. , TÜZEL URALTAŞ K. N.
International Conference of New Media and Interactivity, İstanbul, Turkey, 28 - 30 April 2010

The Effect of Country of Origin on Brand Preferences in The Turkey

TIĞLI M. , ERDEM Ş. , BAŞCI A.
1st Annual, International Conference on Communication, Mass Media and Culture -Freedom and Prejudice, İstanbul, Turkey, 5 - 07 October 2006, pp.59-60

The Effect of Country of Origin on Brand Preferences in Turkey

TIĞLI M. , ERDEM Ş. , BAŞCI A.
), International Conference on Communication, Mass MediaCulture, Bahçeşehir University and Kent State University, 5 - 07 October 2006

Gender Differences In Beliefs, Attitudes And Behaviours Of Turkish Internet Users Through The Web Advertising

TÜZEL URALTAŞ K. N. , ERDEM Ş.
Yeni İletişim Ortamları ve Etkileşim Uluslararası Konferansı, İstanbul, Turkey, 1 - 03 November 2006, pp.506-515

Books & Book Chapters

Designing and Deploying RFID Applications

Erdem Ş.
InTech, Suceava, 2011

Satış Geliştirme Faaliyetlerinin Müşteri Davranışları Üzerine Etkisi

Erdem Ş.
Beta Basım Yayım Dağıtım, İstanbul, 2010

İkinci Medya Çağında İnternet

Erdem Ş.
Alfa Basım Yayım, İstanbul, 2010

Benim Maaşımı Kim Ödüyor? Müşteri

Erdem Ş.
Yaprak Yayınları, İstanbul, 2009

The Effect of Country of Origin on Brand Preferences in Turkey

TIĞLI M. , ERDEM Ş. , BAŞCI A.
in: Freedom and Prejudice Approaches to Media and Culture, Süheyla Kırca Schroeder, LuEtt Hanson, Editor, Bahçeşehir University Press, İstanbul, pp.323-346, 2008

İSTANBUL TİCARET ODASI İŞLETMELERİN TÜKETİCİ ODAKLI MARKA STRATEJİSİ

Erdem Ş.
İstanbul Ticaret Odası, İstanbul, 2006