Publications & Works

Articles Published in Journals That Entered SCI, SSCI and AHCI Indexes

Influence of Social Media Based Brand Communities on Brand Trust

Europian Journal of Business and Management, vol.8, pp.67-74, 2016 (Journal Indexed in SCI)

Articles Published in Other Journals

Web Sitesi İçeriğinin E-Perakendeciliğin Kullanıcı Kabulüne Etkisi

TURKISH JOURNAL OF MARKETING, vol.3, pp.108-126, 2018 (Refereed Journals of Other Institutions)

The Relationship between Experiential Marketing and Corporate Reputation: A Research on Turkish Operator Companies

European Journal of Interdisciplinary Studies, vol.4, pp.7-14, 2018 (Refereed Journals of Other Institutions)

The Relationship with Ad Clicks and Purchase Intention: An Empiricial Study of Online Consumer Behaviour

European Journal of Economics and Business Studies, vol.9, pp.25-33, 2017 (Refereed Journals of Other Institutions) Sustainable Development

Refereed Congress / Symposium Publications in Proceedings

On The İmpact Of Service Quality And Perceived Service Value On Customer Satisfaction And Loyalty

Case Of Healthcare Institution 3rd Annual Internatıonal Conference On Socıal Scıences Aıcss, Turkey, 10 - 12 October 2017

The Effects of Personality Traits and Website Quality on Online Impulse Buying

Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM), Madrid, Spain, 1 - 04 September 2014, vol.175, pp.98-105 identifier

Are private shopping sites really satisfied customers?

Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM), Madrid, Spain, 1 - 04 September 2014, vol.175, pp.84-89 identifier

Which dimensions affect private shopping e-customer loyalty?

9th International Strategic Management Conference, Riga, Latvia, 27 - 29 June 2013, vol.99, pp.420-427 Sustainable Development identifier

The Role of Social Media in Strengthening The Brand Image of Firms: Global Practices in the Telecom Sector

International Conference of New Media and Interactivity, İstanbul, Turkey, 28 - 30 April 2010

The Effect of Country of Origin on Brand Preferences in The Turkey

1st Annual, International Conference on Communication, Mass Media and Culture -Freedom and Prejudice, İstanbul, Turkey, 5 - 07 October 2006, pp.59-60

The Effect of Country of Origin on Brand Preferences in Turkey

), International Conference on Communication, Mass MediaCulture, Bahçeşehir University and Kent State University, 5 - 07 October 2006

Gender Differences In Beliefs, Attitudes And Behaviours Of Turkish Internet Users Through The Web Advertising

Yeni İletişim Ortamları ve Etkileşim Uluslararası Konferansı, İstanbul, Turkey, 1 - 03 November 2006, pp.506-515

Books & Book Chapters

İkinci Medya Çağında İnternet

Alfa Basım Yayım, İstanbul, 2010

Benim Maaşımı Kim Ödüyor? Müşteri

Yaprak Yayınları, İstanbul, 2009

The Effect of Country of Origin on Brand Preferences in Turkey

in: Freedom and Prejudice Approaches to Media and Culture, Süheyla Kırca Schroeder, LuEtt Hanson, Editor, Bahçeşehir University Press, İstanbul, pp.323-346, 2008