Comparison between Holistic Museum Visitors and Utilitarian Museum Visitors


DİRSEHAN T. , YALÇIN A. M.

International Journal of Marketing Studies, vol.3, pp.78-94, 2011 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 3
  • Publication Date: 2011
  • Doi Number: 10.5539/ijms.v3n4p78
  • Title of Journal : International Journal of Marketing Studies
  • Page Numbers: pp.78-94