Positioning of Fashion Denim Brands According to Consumers’ Perceptions: A Comparison Based on Attribute Based and Similarity Based Approaches to Perceptual Mapping


ARSLAN F. M. , KARA A.

Innovation and Global Issues in Social Sciences 2017, Antalya, Turkey, 27 - 29 April 2017, pp.486-489

  • Publication Type: Conference Paper / Summary Text
  • City: Antalya
  • Country: Turkey
  • Page Numbers: pp.486-489