The Role of Mobile Advertising on Consumers' Purchase Decisions: A Research on Consumer Attitudes Towards Mobile Advertising


Ene S., Özkaya B.

International Journal of Humanities and Social Science, vol.5, no.1, pp.235-248, 2015 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 5 Issue: 1
  • Publication Date: 2015
  • Title of Journal : International Journal of Humanities and Social Science
  • Page Numbers: pp.235-248