Measuring Customer Preferences with Conjoint Analysis


TUNCALI YAMAN T.

in: New Communication Approaches in the Digitalized World, Mehmet Serdar Erciş, Enes Emre Başar, Editor, Cambridge Scholars Publishing, Newcastle, pp.575-591, 2020

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2020
  • Publisher: Cambridge Scholars Publishing
  • City: Newcastle
  • Page Numbers: pp.575-591
  • Editors: Mehmet Serdar Erciş, Enes Emre Başar, Editor