Analyzing the Brand Equity of Turkish Airlines Services Comparing the Japanese and Turkish Perspective


DURMUŞ B. , USLU A. , Kolivar Kobak B.

9th International Strategic Management Conference, 27 - 29 June 2013, vol.99, pp.446-454

  • Publication Type: Conference Paper / Full Text
  • Volume: 99
  • Page Numbers: pp.446-454