Analyzing the Brand Equity of Turkish Airlines Services Comparing the Japanese and Turkish Perspective | AVESİS

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Analyzing the Brand Equity of Turkish Airlines Services Comparing the Japanese and Turkish Perspective

DURMUŞ B. , USLU A. , Kolivar Kobak B.

9th International Strategic Management Conference, 27 - 29 June 2013, vol.99, pp.446-454

Publication Type: Conference Paper / Full Text
Volume: 99
Page Numbers: pp.446-454