Analyzing Countries for Their Luxury Potentials: A Macromarketing Approach


in: Global Marketing Strategies for the Promotion of Luxury Goods, Mosca, F.; R. Gallo, Editor, IGI Global, Hershey, pp.71-91, 2016

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2016
  • Publisher: IGI Global
  • City: Hershey
  • Page Numbers: pp.71-91
  • Editors: Mosca, F.; R. Gallo, Editor