Exploring Brand Experience Dimensions for Cities and Investigating Their Effects on Loyalty to a City


KAZANÇOĞLU İ., DİRSEHAN T.

Business and Economics Research Journal, vol.5, pp.17-37, 2014 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 5
  • Publication Date: 2014
  • Title of Journal : Business and Economics Research Journal
  • Page Numbers: pp.17-37