A Study Regarding the Relationship between the Consumer Expectations Regarding Packaging and Brand Awareness

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Ene S. , Özkaya B.

International Business Research, vol.9, no.6, pp.102-111, 2016 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 9 Issue: 6
  • Publication Date: 2016
  • Doi Number: 10.5539/ibr.v9n6p102
  • Title of Journal : International Business Research
  • Page Numbers: pp.102-111