The Impact of Overall Store Price Image on Price Perceptions – an Experimental Analysis in Due Consideration of the Moderating Role of Price Knowledge

Schneider H., KELEMCİ G., Luksch A.

Retail Pricing in a Global Marketplace, Joint Conference of Clarkson University and Babson College, 11 - 13 Ağustos 2010

  • Yayın Türü: Bildiri / Tam Metin Bildiri
  • Marmara Üniversitesi Adresli: Evet