AN ANALYSIS OF PRODUCT (BRAND) PLACEMENT TECHNIQUES IN TURKISH TV SERIES, REGARDING IMPLICIT MEMORY/PRODUCT (BRAND) RECALL AND KNOWLEDGE SHARING

KARATAŞ GÜMÜŞTAŞ N., Elverici A., Cide Demir H., YOZGAT U.

The Journal of Knowledge Economy & Knowledge Management - Bilgi Ekonomisi ve Yönetimi Dergisi, vol.8, no.2, pp.145-156, 2013 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 8 Issue: 2
• Publication Date: 2013
• Journal Name: The Journal of Knowledge Economy & Knowledge Management - Bilgi Ekonomisi ve Yönetimi Dergisi
• Journal Indexes: Other Indexes
• Page Numbers: pp.145-156
• Marmara University Affiliated: No