AN ANALYSIS OF PRODUCT (BRAND) PLACEMENT TECHNIQUES IN TURKISH TV SERIES, REGARDING IMPLICIT MEMORY/PRODUCT (BRAND) RECALL AND KNOWLEDGE SHARING


KARATAŞ GÜMÜŞTAŞ N. , Elverici A., Cide Demir H., YOZGAT U.

The Journal of Knowledge Economy & Knowledge Management - Bilgi Ekonomisi ve Yönetimi Dergisi, vol.8, no.2, pp.145-156, 2013 (Refereed Journals of Other Institutions)

  • Publication Type: Article / Article
  • Volume: 8 Issue: 2
  • Publication Date: 2013
  • Title of Journal : The Journal of Knowledge Economy & Knowledge Management - Bilgi Ekonomisi ve Yönetimi Dergisi
  • Page Numbers: pp.145-156