A Research on the Role of Opinion Leaders and Opinion Seekers for Forming a Brand Conscıousness in Technology Products Shopping

ENE, SELDA

A Research on the Role of Opinion Leaders and Opinion Seekers for Forming a Brand Conscıousness in Technology Products Shopping

in: Sosyal Bilimlerde Güncel Akademik Çalışmalar, Burak Eryılmaz, Kurtuluş Özlü, Yusuf Bahadır Keskin, Cem Yücetürk, Editor, Gece Kitaplığı, Ankara, pp.1001-1018, 2018

Publication Type: Book Chapter / Chapter Vocational Book
Publication Date: 2018
Publisher: Gece Kitaplığı
City: Ankara
Page Numbers: pp.1001-1018
Editors: Burak Eryılmaz, Kurtuluş Özlü, Yusuf Bahadır Keskin, Cem Yücetürk, Editor