The Impact of Intrinsic Religiosity on Consumers' Ethical Beliefs: Does It Depend on the Type of Religion? A Comparison of Christian and Moslem Consumers in Germany and Turkey

Schneider H., Krieger J., BAYRAKTAR A.

JOURNAL OF BUSINESS ETHICS, cilt.102, sa.2, ss.319-332, 2011 (SSCI) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 102 Sayı: 2
  • Basım Tarihi: 2011
  • Doi Numarası: 10.1007/s10551-011-0816-y
  • Dergi Adı: JOURNAL OF BUSINESS ETHICS
  • Derginin Tarandığı İndeksler: Social Sciences Citation Index (SSCI), Scopus
  • Sayfa Sayıları: ss.319-332
  • Anahtar Kelimeler: religiosity, consumer ethics, Islam, religion, Christianity, MARKETING ETHICS, DECISION-MAKING, BUSINESS ETHICS, FINAL CONSUMER, ORGANIZATIONS, PERSONALITY, PERSPECTIVE, JUDGMENTS, COUNTRIES, ATTITUDES
  • Marmara Üniversitesi Adresli: Evet

Özet

Intrinsic religiosity drives ethical consumer behavior; however, previous studies regarding this connection are limited solely to a Christian cultural context. This comparative study instead includes Christian Consumers from Germany and Moslem Consumers from Turkey to determine if a specific religious community moderates the connection between intrinsic religiosity and consumer ethics. The results show that Consumers in the Turkish, Moslem subsample, exhibit an even stronger connection between religiosity and ethical consumer behavior than Consumers from the German, Christian subsample.