Defining Search Engine Advertising Metrics According to Aida Advertising Model” in Digital Age and New Advertising

POYRAZ E., Çetintürk N.

1st International Conference on New Trends in Communication, İstanbul, Turkey, 4 - 05 May 2017, (Full Text)

  • Publication Type: Conference Paper / Full Text
  • City: İstanbul
  • Country: Turkey
  • Marmara University Affiliated: Yes