Risk Perceptions and Brand Extension Success Just Another Antecedent or one that Shapes the Effects of others

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Turhan G.

Fibres & Textiles In Eastern Europe, cilt.22, ss.23-30, 2014 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 22
  • Basım Tarihi: 2014
  • Dergi Adı: Fibres & Textiles In Eastern Europe
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus
  • Sayfa Sayıları: ss.23-30
  • Anahtar Kelimeler: risk perceptions, brand extension, brand loyalty, perceived fit, willingness to purchase, CONSUMER EVALUATIONS, DECISION-MAKING, PERCEIVED-RISK, FIT, INTENTIONS
  • Marmara Üniversitesi Adresli: Evet