The Effect of Social Marketing on Increasing Sport Consciousness

Kargün M., Dalkılıç M., Alpullu A., Pala A.

International journal of Science Culture and Sport, vol.3, pp.18, 2015 (Peer-Reviewed Journal)

Abstract

In today's world of rapidly evolving technology and innovation organizations brought about by increased production and marketing possibilities. Increase in the production and marketing opportunities for organizations, intense competitive environment brought about. Both organizations have to think about the benefit of society as well as their products are required to bring to the fore. The concept of social marketing come to the fore in such an environment. Social marketing is a new marketing techniques has been one of the organizations. Considers the benefit of the community by supporting organizations, campaigns, suddenly raise their image in the eyes of society. The aim of this study was to investigate the importance of social marketing in promoting awareness of sport in society. The descriptive survey research method was used as a model. In this study, a questionnaire was prepared and implemented. Sports marketing for the social aspects of the attitude scale Unal (2009) was built up by the doctoral thesis . The questionnaire was applied to 200 participants and the results obtained were analysed by SPSS 20 software. Research perceptions about the social marketing of sports according to the results of the participants is high.