An Application of Text Mining to Capture and Analyze eWOM: A Pilot Study on Tourism Sector


in: Capturing Analyzing and Managing Word of Mouth in the Digital Marketplace, Rathore Sumangla, Panwar Avinash , Editor, IGI Global, pp.168-186, 2015

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2015
  • Publisher: IGI Global
  • Page Numbers: pp.168-186
  • Editors: Rathore Sumangla, Panwar Avinash , Editor