The Melody of Omnichannel Customer Experience Management (OCCEM)

DİRSEHAN T. , ÇELİK DİRSEHAN M.

in: Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey, Dirsehan Taşkın, Editor, Emerald Publishing Limited, Bingley, pp.1-10, 2020

  • Publication Type: Book Chapter / Chapter Research Book
  • Publication Date: 2020
  • Publisher: Emerald Publishing Limited
  • City: Bingley
  • Page Numbers: pp.1-10
  • Editors: Dirsehan Taşkın, Editor