“Glocal Marketing Applications to Create A Successful Brand Awareness in Cross Cultural Marketing A Case Study Application”


ENE S. , Battal S.

in: Economic and Administirative Sciences, AYBAK 2019 / II (September)): Marketing, Turgut ÇÜRÜK, Editor, Akademisyen Yayınevi, Ankara, pp.111-126, 2019

  • Publication Type: Book Chapter / Chapter Vocational Book
  • Publication Date: 2019
  • Publisher: Akademisyen Yayınevi
  • City: Ankara
  • Page Numbers: pp.111-126
  • Editors: Turgut ÇÜRÜK, Editor