Articles Published in Other Journals
Bilgi Benimseme Modeli Kapsamında Elektronik Ağızdan Ağıza Pazarlamanın Marka Güveni Aracılığı ile Marka Sadakatine Etkisi ve Çevrimiçi Tüketiciler Üzerine Bir Araştırma
Galatasaray Üniversitesi İletişim Dergisi, no.32, pp.163-197, 2020 (Refereed Journals of Other Institutions)
Sağlıklı Yaşam Pazarlaması Açısından Kamu Spotları: “Obezite ile Mücadele Hareketi Kampanyası” Örnek Olay İncelemesi
Journal of Health and Sport Sciences, vol.2, no.3, pp.109-117, 2019 (Other Refereed National Journals)
İstanbul daki Alışveriş Merkezleri Üzerine Bir Araştırma Kümeleme Analizi
Social'Sciences'Research'Journal, 2016 (Refereed Journals of Other Institutions)
Positioning of campuses in terms of satisfaction A research onMarmara University
EuropeanJournal ofResearch onEducation, 2013 (Refereed Journals of Other Institutions)
Destinasyon Pazarlamasında Pazarlama Stratejisi veKonumlandırma Çalışmalarına Kavramsal Yaklaşım
İstanbul Sosyal Bilimler Dergisi, 2012 (Refereed Journals of Other Institutions)
Refereed Congress / Symposium Publications in Proceedings
Sosyal Medyada Artırılmış Gerçeklik Reklam Kampanyaları ve Gazlı İçecek Sektöründe Karşılaştırmalı Analiz
International Online Conference on Economics and Social Sciences(Cyprus Science University / KYRENIA/ Cyprus), KYRENIA, Cyprus (Kktc), 8 - 09 September 2020, pp.84
Effects On Experience Value Of Augmented Reality (Ar) Experience A Research On Ar Menu Application
3rd Taste of City Food and Place Marketing Conference 2018, Antalya, Turkey, 4 - 05 October 2018, pp.35-36
”Turkish Coffee” As A Cultural Product and Competitive Analysis for Turkish Coffee
3rd Taste of City Food and Place Marketing Conference 2018 (Akdeniz University / Antalya/ TURKEY), Antalya, Turkey, 4 - 05 October 2018, pp.26-27
EFFECTS ON EXPERIENCE VALUE OF AUGMENTED REALITY : (AR) EXPERIENCE A RESEARCH ON AR MENU APPLICATION
Taste of City Food and Place Marketing Conference 2018, 4 - 05 October 2018
AUGMENTED REALITY APPLICATION USING IN MARKETING EDUCATION AND A RESEARCH
International Conference on Research in Education and Science (ICRES 2017), 18 - 21 May 2017, pp.51
A Review of International Volunteers as a Transnational Consumer Type and a Case Study
The Migration Conference 2017, Atina, Greece, 23 - 26 August 2017, pp.164-167
A Review of International Volunteers as a Transnational Consumer Type and a Case Study
The MigrationConference 2017, Atina, Greece, 28 August 2017, pp.164-167
A Review of İnternational Volunteers as a Transnational Consumer Type and a Case Study
The Migration Conference 2017, atina, Greece, 28 August 2017, pp.164-167
Icon Brands
4th International Conference on Turkey and Turkish Studies, 19 - 22 June 2017
Icon Brands in Destination Marketing and Istanbul Case Study
4th International Conference on Turkey and Turkish Studies, 19 - 22 June 2017, pp.42
Growing Concept in Retailing Shopping Malls in İstanbulbetween 2004 2014
14th Annual InternationalConference onMarketing, 27-30 June 2016, 27 - 30 June 2016
Measuring Attitudes Towards Augmented Reality Practices on Transnational Consumers
Turkish Migration Conference 2015, Praha, Czech Republic, 25 - 27 June 2015, pp.11-12
Küçük ve Orta Ölçekli İşletmelerin Web Sitesi Kalitesinin Üstünlük Yaratmada Pazarlama Karması Açısından Değerlendirilmesi
4. Uluslararası Girişimcilik Kongresi, Manisa, Turkey, 2 - 04 May 2012, pp.279-285
The Relationship between Turkish Consumers Shopping Values and Attitudes to debt in Foreign Countries
International Conference Turkish Migration in Europe Projecting The Next 50 Years, London, United Kingdom, 7 - 09 December 2012, pp.31
Uygulama ve Akademik Yönüyle Pazarlama Tarihine Bir Bakış
15. Ulusal Pazarlama Kongresi (Dokuz Eylül Üniversitesi), İzmir, Turkey, 26 - 29 October 2010, pp.369-386
Geleceğin Yüksek Öğretim Sisteminde Elektronik Öğretimin Yeri ve Üniversite Öğrencileri Üzerine Bir Uygulama
2. İstanbul Bilişim Kongresi, İstanbul, Turkey, 3 - 04 June 2008, pp.221-234
The position of electronic education in the higher education system of the future and a research on university students
II.İstanbul Bilişim Kongresi, İstanbul, Turkey, 3 - 05 June 2008, pp.83-88
Books & Book Chapters
Perakendecilik Tarihi : Akademik ve Uygulama Açısından Betimsel Bir İnceleme
Türkmen Yayınevi, İstanbul, 2020
Fiyat
in: Pazarlama, Serpil Ünal Kestane, Editor, Nobel, Ankara, pp.169-190, 2020
Ürün
in: Pazarlama, Serpil Ünal Kestane, Editor, Nobel, Ankara, pp.143-168, 2020
COVID-19, ENTREPRENEURSHIP AND MARKETING
in: COVID-19 AND NEW BUSINESS ECOSYSTEM, Asst. Prof. Dr. Duygu HIDIROGLU, Asst. Prof. Dr. Semih Serkant AKTUG, Asst. Prof. Dr. Osman YILMAZ, Editor, Gazi Kitabevi, Ankara, pp.347-370, 2020
Aile İşletmelerinde Pazarlama Stratejileri
in: Aile İşletmelerinde Pazarlama ve Marka Yönetimi, Dr. Öğr. Üyesi Osman YILMAZ, Dr. Öğr. Üyesi Osman ÖZDEMİR, Editor, Kriter Yayınevi, İstanbul, pp.1-19, 2020
Icon Brand in Destination Marketing and the Istanbul Case Study
in: Turkey and Turkish Studies. Special Edition, Uydaci Mert, Editor, ATINER, pp.3-12, 2019
Kültür Pazarlaması
Türkmen Kitabevi, İstanbul, 2017
Growing Concept in Retailing: Shopping Malls in Istanbul between 2004-2014
in: Special Topics in Economics Management, Foster Elvis C., Tzempelikos Nektarios, Sakellariou Chris, Andrikopoulos Panagiotis, Editor, Greece by the Athens Institute for Education and Research, Atina, pp.83-99, 2017
Growing Concept in Retailing: Shopping Malls in Istanbul between 2004-2014
in: Special Topics in EconomicsManagement, Foster Εlvis C.,Tzempelikos Nektarios, Sakellariou Chris, Andrikopoulos Panagiotis, Editor, Greece by the Athens Institute for Education and Research, Athens, pp.83-99, 2017
The Measurement of Turkish Consumers’ Attitudes Towards Neuromarketing With Fmri Method
in: Marketing in Transition,Scarcity and Globalism & Sustainbility, NİKOLAPapaolus, Editor, Springer, London/Berlin , Athens, pp.1-15, 2015
The Measurement of Turkish Consumers’ Attitudes towards Neuromarketingwith fMRI Method
in: Developments in Marketing Science:Proceedings of the Academy of Marketing Science, Campbell Colin L., Editor, Springer, pp.44-49, 2015