Publications & Works

Articles Published in Other Journals

Marka İmajı: Göbeklitepe ile Stonehenge Arkeoloji Alanlarının Marka İmajı Açısından Betimsel Analizi

Uluslararası Ekonomi Siyaset İnsan ve Toplum Bilimleri Dergisi, vol.3, no.4, pp.291-310, 2020 (Other Refereed National Journals)

Consumption Emotions and Consumer Values among Turkish Consumers during the COVID-19 Pandemic

Transnational Marketing Journal, vol.8, no.2, pp.135-160, 2020 (Refereed Journals of Other Institutions)

Positioning of campuses in terms of satisfaction A research onMarmara University

EuropeanJournal ofResearch onEducation, 2013 (Refereed Journals of Other Institutions)

Refereed Congress / Symposium Publications in Proceedings

Sosyal Medyada Artırılmış Gerçeklik Reklam Kampanyaları ve Gazlı İçecek Sektöründe Karşılaştırmalı Analiz

International Online Conference on Economics and Social Sciences(Cyprus Science University / KYRENIA/ Cyprus), KYRENIA, Cyprus (Kktc), 8 - 09 September 2020, pp.84

Effects On Experience Value Of Augmented Reality (Ar) Experience A Research On Ar Menu Application

3rd Taste of City Food and Place Marketing Conference 2018, Antalya, Turkey, 4 - 05 October 2018, pp.35-36

”Turkish Coffee” As A Cultural Product and Competitive Analysis for Turkish Coffee

3rd Taste of City Food and Place Marketing Conference 2018 (Akdeniz University / Antalya/ TURKEY), Antalya, Turkey, 4 - 05 October 2018, pp.26-27

AUGMENTED REALITY APPLICATION USING IN MARKETING EDUCATION AND A RESEARCH

International Conference on Research in Education and Science (ICRES 2017), 18 - 21 May 2017, pp.51

Icon Brands

4th International Conference on Turkey and Turkish Studies, 19 - 22 June 2017

Icon Brands in Destination Marketing and Istanbul Case Study

4th International Conference on Turkey and Turkish Studies, 19 - 22 June 2017, pp.42

The Relationship between Turkish Consumers Shopping Values and Attitudes to debt in Foreign Countries

International Conference Turkish Migration in Europe Projecting The Next 50 Years, London, United Kingdom, 7 - 09 December 2012, pp.31

Uygulama ve Akademik Yönüyle Pazarlama Tarihine Bir Bakış

15. Ulusal Pazarlama Kongresi (Dokuz Eylül Üniversitesi), İzmir, Turkey, 26 - 29 October 2010, pp.369-386

Books & Book Chapters

Fiyat

in: Pazarlama, Serpil Ünal Kestane, Editor, Nobel, Ankara, pp.169-190, 2020

Ürün

in: Pazarlama, Serpil Ünal Kestane, Editor, Nobel, Ankara, pp.143-168, 2020

COVID-19, ENTREPRENEURSHIP AND MARKETING

in: COVID-19 AND NEW BUSINESS ECOSYSTEM, Asst. Prof. Dr. Duygu HIDIROGLU, Asst. Prof. Dr. Semih Serkant AKTUG, Asst. Prof. Dr. Osman YILMAZ, Editor, Gazi Kitabevi, Ankara, pp.347-370, 2020

Aile İşletmelerinde Pazarlama Stratejileri

in: Aile İşletmelerinde Pazarlama ve Marka Yönetimi, Dr. Öğr. Üyesi Osman YILMAZ, Dr. Öğr. Üyesi Osman ÖZDEMİR, Editor, Kriter Yayınevi, İstanbul, pp.1-19, 2020

Icon Brand in Destination Marketing and the Istanbul Case Study

in: Turkey and Turkish Studies. Special Edition, Uydaci Mert, Editor, ATINER, pp.3-12, 2019

Kültür Pazarlaması

Türkmen Kitabevi, İstanbul, 2017

Growing Concept in Retailing: Shopping Malls in Istanbul between 2004-2014

in: Special Topics in Economics Management, Foster Elvis C., Tzempelikos Nektarios, Sakellariou Chris, Andrikopoulos Panagiotis, Editor, Greece by the Athens Institute for Education and Research, Atina, pp.83-99, 2017

Growing Concept in Retailing: Shopping Malls in Istanbul between 2004-2014

in: Special Topics in EconomicsManagement, Foster Εlvis C.,Tzempelikos Nektarios, Sakellariou Chris, Andrikopoulos Panagiotis, Editor, Greece by the Athens Institute for Education and Research, Athens, pp.83-99, 2017

The Measurement of Turkish Consumers’ Attitudes Towards Neuromarketing With Fmri Method

in: Marketing in Transition,Scarcity and Globalism & Sustainbility, NİKOLAPapaolus, Editor, Springer, London/Berlin , Athens, pp.1-15, 2015

The Measurement of Turkish Consumers’ Attitudes towards Neuromarketingwith fMRI Method

in: Developments in Marketing Science:Proceedings of the Academy of Marketing Science, Campbell Colin L., Editor, Springer, pp.44-49, 2015