Publications & Works

Articles Published in Other Journals

Issues in the Use of the Event Study Methodology: An Analysis of MArketing Strategies in Product Recall Studies

Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi, vol.41, 2019 (Refereed Journals of Other Institutions)

Türkiye ve Türk Ürünlerine Yönelik Ulusal Kalıp Yargılar Üzerine Bir Araştırma

Tüketici ve Tüketici Araştırmaları Dergisi, vol.9, pp.297-316, 2017 (Other Refereed National Journals)

Algılanan Lojistik Hizmet Düzeyi ile Marka Sadakati Arasındaki İlişki: E-Ticaret Alanında Bir Araştırma

Eurasian Academy of Sciences Social Sciences Journal, 2016 (Refereed Journals of Other Institutions)

Refereed Congress / Symposium Publications in Proceedings

Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?

AMSWMC21 Academy of Marketing Science World Marketing Congress Porto, Porto, Portugal, 27 - 29 June 2018

Investment Behavior: An Application of the Theory of Planned Behavior

II. Trakya Accounting Finance and Auditing Symposium, Edirne, Turkey, 17 - 18 October 2017

Türkiye ve Türk Ürünlerine Yönelik Ulusal Kalıp Yargı Etkisi

21. Uluslararası Pazarlama Kongresi, 06 October 2016 - 08 October 2018

Agent Based Marketing: An Inspiring Review

LCBR European Marketing Conference, 7 - 08 August 2014

The Impact of Productivity on Innovation: A Study on Turkish Firms

Innovation and the Future Economy Conference, 28 - 29 June 2012

Books & Book Chapters

The Effect of Investor CSR Type on Investment Behavior

in: Behavioral Finance, Pernsteiner,Sumer,Ulusan Polat, Editor, Linde Verlag, Vienna, pp.133-148, 2019

Think Twice before Typing: Does Recall Message Strategy Affect Firm Valuation?

in: Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Rossi P., Krey N., Editor, Springer, Cham, pp.87, 2019

Investment Behavior: An Application of the Theory of Planned Behavior

in: Muhasebe ve Finansta Güncel Konular 2017, Kıymet Çalıyurt, Editor, Trakya Üniversitesi, Edirne, pp.187-203, 2017