Research Information System
Thesis Type: Postgraduate
Institution Of The Thesis: Bahcesehir University, Instıtute Of Socıal Scıences, İşletme, Turkey
Approval Date: 2019
Thesis Language: Turkish
Student: ASUMAN KÜBRA KARTAL
Supervisor: Nuray Ergül
Abstract:
ABSTRACT
Behavioral finance has been formed by merging of psychology and finance and
them forming a unique interdisciplinary discipline. Behavioral finance analyzes
individuals’ behaviors and financial decisions as a scientific field.
Behavioral finance does not agree with the opinions that claim that people make
their financial decisions logically and argues that the opposite is true. In
this study, to determine the effect of Bitcoin application on behavioral
finance, data have been gathered from 13 investors and findings have been
analyzed by qualitative analysis. Results suggest that Bitcoin application
influences investor behaviors.
Keywords: Bitcoin, Behavioral Finance, Crypto Money.