Behavioral Finance: Bitcoin Application

Thesis Type: Postgraduate

Institution Of The Thesis: Bahcesehir University, Instıtute Of Socıal Scıences, İşletme, Turkey

Approval Date: 2019

Thesis Language: Turkish


Supervisor: Nuray Ergül



Behavioral finance has been formed by merging of psychology and finance and them forming a unique interdisciplinary discipline. Behavioral finance analyzes individuals’ behaviors and financial decisions as a scientific field. Behavioral finance does not agree with the opinions that claim that people make their financial decisions logically and argues that the opposite is true. In this study, to determine the effect of Bitcoin application on behavioral finance, data have been gathered from 13 investors and findings have been analyzed by qualitative analysis. Results suggest that Bitcoin application influences investor behaviors.

Keywords: Bitcoin, Behavioral Finance, Crypto Money.