Sigortacılıkta pazarlama, Türk sigorta sektörünün hizmet yıldızı mekanizması ile analizi: Anket uygulaması

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Thesis Type: Postgraduate

Institution Of The Thesis: Marmara University, Institute of Banking and Insurance, Department of Insurance, Turkey

Approval Date: 2017

Thesis Language: Turkish

Student: İLKER DURGUT

Consultant: Necla Tunay

Abstract:

Sigorta, Pazarlama, Sigorta Pazarlaması, Hizmet Yıldızı ABSTRACT Insurance, Marketing, Insurance Marketing, Service Star