Eren-Erdogmus, I. And DİRSEHAN, T. 2017. Exploring local vs global brand associations in an emerging market using BCM technique. QUALITATIVE MARKET RESEARCH , vol.20, no.3 , 266-288.

Eren-Erdogmus, I., & DİRSEHAN, T., (2017). Exploring local vs global brand associations in an emerging market using BCM technique. QUALITATIVE MARKET RESEARCH , vol.20, no.3, 266-288.

Eren-Erdogmus, ZEYNEP, And TAŞKIN DİRSEHAN. "Exploring local vs global brand associations in an emerging market using BCM technique," QUALITATIVE MARKET RESEARCH , vol.20, no.3, 266-288, 2017

Eren-Erdogmus, ZEYNEP İ. And DİRSEHAN, TAŞKIN. "Exploring local vs global brand associations in an emerging market using BCM technique." QUALITATIVE MARKET RESEARCH , vol.20, no.3, pp.266-288, 2017

Eren-Erdogmus, I. And DİRSEHAN, T. (2017) . "Exploring local vs global brand associations in an emerging market using BCM technique." QUALITATIVE MARKET RESEARCH , vol.20, no.3, pp.266-288.

@article{article, author={ZEYNEP İREM ERDOĞMUŞ And author={TAŞKIN DİRSEHAN}, title={Exploring local vs global brand associations in an emerging market using BCM technique}, journal={QUALITATIVE MARKET RESEARCH}, year=2017, pages={266-288} }