TUNCALI YAMAN, T. Measuring Customer Preferences with Conjoint Analysis. 2020. In New Communication Approaches in the Digitalized World , Cambridge Scholars Publishing, 575-591.

TUNCALI YAMAN, T., (2020). Measuring Customer Preferences with Conjoint Analysis. New Communication Approaches in the Digitalized World (pp.575-591), Cambridge Scholars Publishing.

TUNCALI YAMAN, TUTKU. "Measuring Customer Preferences with Conjoint Analysis." In New Communication Approaches in the Digitalized World , 575-591. Cambridge Scholars Publishing, 2020

TUNCALI YAMAN, TUTKU T. . "Measuring Customer Preferences with Conjoint Analysis." New Communication Approaches in the Digitalized World , Cambridge Scholars Publishing, 2020, pp.575-591.

TUNCALI YAMAN, T. (2020) "Measuring Customer Preferences with Conjoint Analysis", New Communication Approaches in the Digitalized World . Cambridge Scholars Publishing.

@bookchapter{bookchapter, author ={TUTKU TUNCALI YAMAN}, chaptertitle={Measuring Customer Preferences with Conjoint Analysis}, booktitle={ New Communication Approaches in the Digitalized World}, publisher={Cambridge Scholars Publishing}, city={},year={2020} }