Kocamaz, İ. And Kocamaz , T. Business Brand Modification: A Theoretical Approach. 2013. In Marketing and Management Insights in the 21. Century , Detay Yayıncılık, İstanbul, 45-55.

Kocamaz, İ., & Kocamaz , T., (2013). Business Brand Modification: A Theoretical Approach. Marketing and Management Insights in the 21. Century (pp.45-55), İstanbul: Detay Yayıncılık.

Kocamaz, İLKE, And Tuncay Kocamaz . "Business Brand Modification: A Theoretical Approach." In Marketing and Management Insights in the 21. Century , 45-55. İstanbul: Detay Yayıncılık, 2013

Kocamaz, İLKE And Kocamaz , Tuncay. "Business Brand Modification: A Theoretical Approach." Marketing and Management Insights in the 21. Century , Detay Yayıncılık, 2013, pp.45-55.

Kocamaz, İ. And Kocamaz , T. (2013) "Business Brand Modification: A Theoretical Approach", Marketing and Management Insights in the 21. Century . İstanbul: Detay Yayıncılık.

@bookchapter{bookchapter, author ={İLKE KOCAMAZ And author ={Tuncay Kocamaz }, chaptertitle={Business Brand Modification: A Theoretical Approach}, booktitle={ Marketing and Management Insights in the 21. Century}, publisher={Detay Yayıncılık}, city={İstanbul},year={2013} }