C. Baumgarth And M. Schmidt, "How strong is the business-to-business brand in the workforce? An empirically-tested model of 'internal brand equity' in a business-to-business setting," INDUSTRIAL MARKETING MANAGEMENT , vol.39, no.8, pp.1250-1260, 2010
Baumgarth, C. And Schmidt, M. 2010. How strong is the business-to-business brand in the workforce? An empirically-tested model of 'internal brand equity' in a business-to-business setting. INDUSTRIAL MARKETING MANAGEMENT , vol.39, no.8 , 1250-1260.
Baumgarth, C., & Schmidt, M., (2010). How strong is the business-to-business brand in the workforce? An empirically-tested model of 'internal brand equity' in a business-to-business setting. INDUSTRIAL MARKETING MANAGEMENT , vol.39, no.8, 1250-1260.
Baumgarth, Carsten, And Marco Schmidt. "How strong is the business-to-business brand in the workforce? An empirically-tested model of 'internal brand equity' in a business-to-business setting," INDUSTRIAL MARKETING MANAGEMENT , vol.39, no.8, 1250-1260, 2010
Baumgarth, Carsten And Schmidt, Marco. "How strong is the business-to-business brand in the workforce? An empirically-tested model of 'internal brand equity' in a business-to-business setting." INDUSTRIAL MARKETING MANAGEMENT , vol.39, no.8, pp.1250-1260, 2010
Baumgarth, C. And Schmidt, M. (2010) . "How strong is the business-to-business brand in the workforce? An empirically-tested model of 'internal brand equity' in a business-to-business setting." INDUSTRIAL MARKETING MANAGEMENT , vol.39, no.8, pp.1250-1260.
@article{article, author={Carsten Baumgarth And author={Marco Schmidt}, title={How strong is the business-to-business brand in the workforce? An empirically-tested model of 'internal brand equity' in a business-to-business setting}, journal={INDUSTRIAL MARKETING MANAGEMENT}, year=2010, pages={1250-1260} }