Z. Akbayır, "Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture," In Handbook of Research on Transmedia Storytelling and Narrative Strategies , New-York: IGI Global, 2018, pp.395-415.
Akbayır, Z. Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture. 2018. In Handbook of Research on Transmedia Storytelling and Narrative Strategies , IGI Global, New-York, 395-415.
Akbayır, Z., (2018). Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture. Handbook of Research on Transmedia Storytelling and Narrative Strategies (pp.395-415), New-York: IGI Global.
Akbayır, ZÜHAL. "Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture." In Handbook of Research on Transmedia Storytelling and Narrative Strategies , 395-415. New-York: IGI Global, 2018
Akbayır, ZÜHAL. "Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture." Handbook of Research on Transmedia Storytelling and Narrative Strategies , IGI Global, 2018, pp.395-415.
Akbayır, Z. (2018) "Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture", Handbook of Research on Transmedia Storytelling and Narrative Strategies . New-York: IGI Global.
@bookchapter{bookchapter, author ={ZÜHAL AKBAYIR}, chaptertitle={Transmedia Storytelling as a Corporate Communication Strategy and Its Effect on Corporate Culture}, booktitle={ Handbook of Research on Transmedia Storytelling and Narrative Strategies}, publisher={IGI Global}, city={New-York},year={2018} }