C. Baumgarth, ""Living the brand": brand orientation in the business-to-business sector," EUROPEAN JOURNAL OF MARKETING , vol.44, no.5, pp.653-671, 2010
Baumgarth, C. 2010. "Living the brand": brand orientation in the business-to-business sector. EUROPEAN JOURNAL OF MARKETING , vol.44, no.5 , 653-671.
Baumgarth, C., (2010). "Living the brand": brand orientation in the business-to-business sector. EUROPEAN JOURNAL OF MARKETING , vol.44, no.5, 653-671.
Baumgarth, Carsten. ""Living the brand": brand orientation in the business-to-business sector," EUROPEAN JOURNAL OF MARKETING , vol.44, no.5, 653-671, 2010
Baumgarth, Carsten. ""Living the brand": brand orientation in the business-to-business sector." EUROPEAN JOURNAL OF MARKETING , vol.44, no.5, pp.653-671, 2010
Baumgarth, C. (2010) . ""Living the brand": brand orientation in the business-to-business sector." EUROPEAN JOURNAL OF MARKETING , vol.44, no.5, pp.653-671.
@article{article, author={Carsten Baumgarth}, title={"Living the brand": brand orientation in the business-to-business sector}, journal={EUROPEAN JOURNAL OF MARKETING}, year=2010, pages={653-671} }